I don't think it is always a knowledge level thing. I think it is more a matter of what you have been exposed to. If a fellow quilter say I got this at Koala then that is where you head to look for the same thing. But then maybe someone else says I commissioned a cabinet maker or furniture make to make mine, they added this and made that better and the whole thing is made from hardwood and cost less, Well now the person is getting an education that makes think and has them look at options. If they find out that even where they live they can get it better and cheaper through a commission but still go to Koala well then maybe we need to wonder about their knowledge level.